What dude put that you could win np/nc from this? That isn't true; the only prize you receive is a spiffy trophy for your pet's lookup.
Basically you dress up your pets and enter. There are two separate categories: neocash and neopoint. If you have a neocash item on your pet, your pet must be submitted for the neocash category.
You have the option to vote for other contestants, on a scale of 1 through 10. Each person can have 100 votes a day.
Every week the top three for each category are chosen.
As no neopoints or items are rewarded, you can enter from side accounts as well, but cannot vote from a side.